Expiration Date: Your Audience
Many businesses leverage specific seasons and dates to target their advertising. A few notable examples of target dates or seasons are Christmas, Valentine’s Day, and SuperBowl Sunday. One of the hottest trends on peoples’ minds is the Affordable Care Act Open Enrollment period which ends on February 15, 2015.
Gene Bailey with Health Markets challenged his team to get the word out to let people know that there is still time. The first thing the agents did was update their professional image with Fredshots Photography. They were looking for contemporary styling that communicated professionalism and focus.
This image combined with the pressing question of “Are You Ready?” makes for an attention grabbing campaign that is sure to capitalize on a diverse audience that has an expiration date.
What is your next season or target date? Does your current headshot or social networks image speak to your desired audience? Contact Fredshots Photography today to brainstorm some ideas to capture them!